Q2LConsulting
Q2L: short for Question to Learn

Real change involves three things: mindset, skillset, and toolset.

Q2L Consulting helps teams work through change, especially the kind AI is forcing on every organization right now, by focusing on mindset, skillset, and toolset, in that order. Founded by Joe Lalley, author of Question to Learn.

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Joe Lalley leading a workshop, with a screen reading 'Desired future state' and sticky-note boards behind him
Track record

Q2L Consulting works from a human-centered design and design thinking foundation: research before assumptions, applied across facilitation, change work, and AI enablement.

That approach is behind a design thinking transformation at PwC that reached 10,000+ people, and engagements with teams at Meta, Cisco, Lam Research, Pfizer, and others working through the same kind of change. The name comes from Question to Learn, Joe Lalley's book on curiosity and change.

A group clustering sticky notes on a wall during an affinity mapping session
Affinity mapping with a client team, sorting research into patterns
The work, in four moves

Four ways to bring in Q2L.

UX & Design Thinking

Every engagement starts with research, not assumptions. That human-centered design background is what shapes the facilitation, change work, and AI enablement below, built around what the people doing the work need.

Facilitation

Workshops built to get the right people talking about the right things, so the session turns into a real plan, not just a meeting that happened.

Change Management

Support for the human side of change, covering new tools, new processes, and new ways of working, so it doesn't stall out once the announcement email goes quiet.

AI Enablement

Most AI rollouts stall for the same reason: the tool goes live before anyone decides what should change about how the work gets done. We help teams settle that first, then build the training and habits that make the new way stick.

The book
Question to Learn book cover by Joe Lalley
Nonfiction Book Awards, Silver Winner

Question to Learn

Amazon best-seller · Silver Winner, Nonfiction Book Awards

How curiosity can transform your career, team, and organization. The book looks at how good questions, not answers, drive learning, innovation, and change. It's also where Q2L Consulting gets its name.

Find it on Amazon
Selected clients
  • Meta
  • Pfizer
  • Cisco
  • Lam Research
  • PwC
  • MURAL
  • Match Group
  • Sanofi
  • Kyndryl
  • Latham & Watkins
  • White & Case
  • Gusto
  • Chegg
  • CBIZ
  • Optica
  • CAQH
  • American Physical Society
  • Banyan Global

Let's talk about what's changing on your team.